Your Questions Answered: Working with A Fractional Advisor
As I connect with founders, executives, and leadership teams, I'm often asked the same thoughtful questions: "Is this the right time for fractional support?" "How does coaching actually work?" "What makes your approach different?"
I've compiled the most common questions I receive about working together. Whether you're exploring fractional advisory services, considering executive coaching, or looking for a speaker for your next event, this guide will help you understand if we're the right fit. Here are some frequently asked questions.
Fractional Advisory Services
When should a company consider fractional sales leadership?
You're likely ready for fractional advisory if:
You're a founder doing sales yourself but need to build a team. You've proven the concept and closed initial deals, but you need systematic processes to hand off and scale beyond yourself.
Your sales have plateaued and you need proven systems to break through. You've hit a revenue ceiling and recognize that incremental improvements won't get you to the next level—you need strategic restructuring.
You need senior sales expertise but aren't ready for a full-time VP of Sales. You're scaling from $500K to $5M and need executive-level guidance without the $200K+ salary commitment.
You're in tech/AI, consulting, or mission-driven organizations ready to scale systematically. You have product-market fit and early traction, but need to transform from founder-led sales to a repeatable revenue engine.
The sweet spot? Companies that have proven their concept but need strategic guidance to build scalable systems before they can justify (or afford) a full-time sales executive.
How is this different from hiring a sales consultant?
The fundamental difference is ongoing partnership versus project-based advice.
Sales consultants typically:
Deliver recommendations in a 30-60 day engagement
Hand you a strategy document and move on
Provide advice without implementation support
Work on a fixed project scope
Fractional advisory provides:
Consistent strategic leadership embedded in your business (typically 10-20 hours/month)
Hands-on implementation of systems, not just recommendations
Team development and coaching as you build your sales organization
Ongoing adaptation as market conditions and your business evolve
6-12 month partnerships that ensure systems are working before transition
Think of it this way: a consultant tells you what to do. A fractional advisor works alongside you to make it happen and ensures it's working before stepping back.
What results can I expect and when?
Based on my work with scaling companies, here's the typical timeline:
Within 30 days:
Comprehensive sales audit and strategic recommendations
Clarity on your biggest leverage points for revenue growth
Initial process improvements and quick wins
Established metrics and tracking systems
Within 90 days:
Measurable team performance improvements
Implemented sales processes and playbooks
Improved conversion rates at key pipeline stages
Enhanced sales forecasting accuracy
Within 6 months:
Measurable revenue growth (most clients see 25-40% improvement)
Established sales systems that function without constant oversight
Developed internal sales leadership capabilities
Clear path to hiring full-time sales leadership (if appropriate)
Important context: Results vary based on your starting point, market conditions, and implementation commitment. The companies that see the fastest results are those that fully engage with the process and have leadership buy-in across the organization.